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TikTok needs creators to save itself
Communicators agree that the ByteDance-owned platform should be doing more than rely on its users to make its case. Organized and on-message creators can help.
TikTok: The new ‘eye level’ for CPG brands in the digital era
In a digitally driven world, TikTok has successfully replicated the outsized push that brands would get by being at the consumer’s eye level in traditional retail, through the platform's unique strengths of reach, relevance, and results.
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How can Douyin generate a new growth curve for the luxury industry?
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row
A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.
Indonesia learns the joy of TikTok in new brand campaign
News anchor and influencer Najwa Shihab fronts a campaign by M&C Saatchi Indonesia that stresses the diversity of content available on the platform.
Kuaishou: TikTok’s Chinese nemesis
CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.
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