Traveling from China to Holland using only Chinese products, Rogier Bikker checks in from near the Kazakhstan border with insights into the mixed feelings Chinese have about homegrown brands.
BEIJING - Millward Brown has released the 2012 BrandZ 'Top 50 Most Valuable Chinese Brands' rankings, in which China Mobile retains the number one spot with an estimated brand value of US$53.6 billion.
BEIJING – China Mobile is China’s most valuable brand, according to BrandZ, a study by Millward Brown that combines financial data with consumer opinions to assess the leading brands in the market.
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