brand union
WPP's new Superunion has border-busting China brands in its sights in Asia
As WPP launches 'Superunion', combining five legacy agencies into one, Asia CEO Benedict Gordon says the unified approach will provide a lot more "firepower" when it comes to helping APAC clients expand overseas.
Brand Union promotes Harrison to regional COO
HONG KONG - WPP-owned brand strategy agency Brand Union has promoted its development director for Asia, Andrew Harrison, to regional chief operating officer.
Ogilvy appoints Alan Couldrey to dive into talent-pool challenges
HONG KONG - Alan Couldrey, CEO of the Brand Union Asia-Pacific, has taken on the additional role of chief talent officer for Ogilvy & Mather Asia-Pacific this year.
Why Philips plans to drop 'Electronics' from its name
GLOBAL - Dutch company Royal Philips Electronics has announced that it plans to drop the word ‘Electronics’ from its name as it moves away from consumer electronics and focuses more on health, wellness and lighting products.
Brand experts laud J&J transparency; consumers criticise on Facebook
GLOBAL - Johnson & Johnson's (J&J) move to mitigate a reputational challenge over admissions of toxic chemicals in its personal care products has drawn mixed reactions.
The Brand Union names Hong Kong MD
HONG KONG – The Brand Union has promoted Benedict Gordon (pictured) from regional strategist to managing director of its Hong Kong office, a newly created role.
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