best practice
It’s time to fix how we measure
Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.
Chinese New Year videos: Old dog, new tricks
Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.
Loyalty-program emails are actively ignored: Return Path
A report by Return Path provides benchmarks for the 10 most common types of marketing messages.
Relevance trumps creative for business success on Instagram
Susan Buckner Rose says good creative is obviously important, but not as much as the right brand message.
Strategies for would-be champions of digital transformation
Brand marketers and other "change agents" shared best practices for driving digital-transformation initiatives to elevate the customer experience at Forrester CX Singapore 2017 yesterday.
The brand opportunity in the Philippines
Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.
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