andrew robertson
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Why BBDO chief Andrew Robertson sees such value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.
BBDO CEO Andrew Robertson on technology, the new brand work and where the magic lies
In a world where agencies want to be solutions partners and creatives want to deploy generative AI tools, the veteran adlander still sees opportunities to create magic.
BBDO CEO Andrew Robertson skills up agency during a pandemic
Despite the hecticness of COVID-19, BBDO doubled down on employee training on Facebook and Google remotely this year.
Marketers: Retain a sense of fear and learn to manage risk
SPIKES ASIA - We are often inclined to think that the best creative people should be bold or even fearless, but that is probably misguided, panelists in a session hosted by Campaign Asia-Pacific said.
BBDO's Chris Thomas steps up to head the Americas amid regional changes
GLOBAL - After nine years as head of BBDO in Asia, Chris Thomas has been appointed CEO of the Americas for the agency. He will be replaced by Jean-Paul Burge as Asia chairman and CEO.
Charles Dickens on Twitter? What the ad world can learn from the literary legend
ASIA-PACIFIC – Literary legend Charles Dickens would have almost certainly been a regular Twitter user, but even if he is not generating 140-character missives, the ad industry can still learn a great deal from his approach to storytelling.
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