TODAY'S EDITION February 05, 2026

Latest

Jeff Bezos-owned Washington Post to lay off more than 300 journalists

About 30% of the newsroom will be impacted, with deep cuts to Asia and Middle East coverage.

Spikes Asia announces McDonald’s as its 2026 Advertiser of the Year

The global brand is recognised for its creative ambition and impact across APAC.

Principal media to become a ‘business mainstay’ in 2026 as marketers trade transparency for certainty: Forrester

Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.

Havas People APAC launches as regional talent comms arm

Fiona Warren leads APAC growth beyond traditional UK, US and Australia hubs.

Welcome to the new Campaign Asia-Pacific

A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.

The Information

Indonesia’s Eid bonus uncertainty lingers in 2026 amid distinct gender spending splits

EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.

Five APAC leaders among Cannes Lions 2026 jury presidents

The 2026 Cannes Lions International Festival of Creativity will take place between 22 and 26 June.

The Knowledge

Japan: the art of making things too well

Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?

Woolley Marketing: Why ‘value’ is the new cost-cutting strategy

After one too many 'pivot to value' conference speeches, Darren Woolley gets honest about what really happens once the doors close.

PR Awards Asia-Pacific 2026 open for entries

Entries due by April 14 and submissions must cover work from January 2025 to April 2026.

The Work


Marriott Bonvoy makes loyalty feel intuitive in new brand spot

BBH Singapore strings together a series of everyday traveller scenes that let the value reveal itself.

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