Feb 22, 2013
Guinness sets Guinness World Record for "longest bar slide"
SINGAPORE – Guinness Singapore has set a Guinness World Record for the “longest bar slide” to mark the launch of its Guinness Draught in a Bottle variant. The event was attended by more than 350 guests at the House of Timbre, who witnessed Guinness fan Jeffrey Ng, handpicked by the brand, slide the new 330ml Guinness Draught in a Bottle 14 metres and 10.4 centimetres down the specially constructed bar slide to achieve the official title.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Dec 15, 2021
Guinness lights up pubs in Christmas push
Just Published
9 hours ago
Bridgestone uses tyres and spatial AI to literally ...
INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.
14 hours ago
Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
.png&h=268&w=401&q=100&v=20170226&c=1)
14 hours ago
Beyoncé's country pivot and lessons in fearless ...
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
The Information
15 hours ago
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.