DMA China is the region’s first conference to discuss the unique environment of China’s data situation. Marketers are presented with a range of challenges including BATs walled garden, a lack of clean and reliable data, departments committing ad fraud and the overall lack of regulation and infrastructure. The one-day conference will explore how marketers should navigate China’s unique ecosystem and tackle the issues brands and agencies face today.
This year, in addition to the conference’s panel discussions and case study presentations, the event will also host an afternoon of interactive workshops led by the industry’s leading professionals in data and analytics.
The event will provide the audience with the practical skills needed to implement a data strategy.
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