Customer Experience
Agency Report Card 2023: BBDO
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
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40% women work through high levels of menstrual pain: Deloitte
TOP OF THE CHARTS: The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers that continue to plague women in the workplace.
How to tackle data-driven customer experience strategy
It's never been more crucial to understand audience targeting, brand growth, and campaign success measurement. Yet, Australian businesses are lagging in the adoption of data-driven strategies, asserts RMIT Online's Anshu Arora.
Agency Report Card 2023: EssenceMediacom
After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.
Agency Report Card 2023: Ogilvy
In 2023, Ogilvy elevated Asian creativity to the global and regional stages, but a bevy of leadership changes could lead to an unpredictable period ahead.
Agency Report Card 2023: VMLY&R
The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation following its merger with Wunderman Thompson.
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Our 2023 Agency Report Cards will be out tomorrow
Campaign Asia-Pacific has once again led the most comprehensive review of 31 top APAC agency networks. Subscribe today to be able to access our unparalleled benchmarking and analysis.
40 Under 40 2023: Nhan Mai Ngoc, Unilever
With entrepreneurism in his blood, Nhan Mai Ngoc isn’t afraid of taking the off-beat path. From management consulting to marketing, he’s done it all and left an indelible mark in the process.
Stop The Party and VML release tool to fix gendered language
MissType uses AI to analyse emails for typically male phrasing that is "authoritative" and "curt" and make suggestions for more effective direct and empathetic communications.
40 Under 40 2023: Melissa Chen, UberEats
Melissa Chen has consistently delivered outstanding results with her strategic consumer-first passion, making Taiwan one of Uber’s most prominent markets.
Global CEO Thom Newton on Conran Design Group's network expansion
As Havas announces Conran Design Group’s rebrand as its new flagship network, Campaign asks about its intent, the roll out from India, and what it truly means to be a 'citizen brand'.
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Havas brings Conran Design Group and W together in new brand and design network
The new Conran Design Group network launches alongside Citizen Brands, a proprietary study for socially-aware brand leaders.
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Why most brands fail at building true loyalty
Loyalty programmes and actual loyalty are two different things. Rapp’s strategy director comes in with suggestions on how to create actual customer loyalty beyond buy-one-get-one-free schemes.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX
With a mission to reshape brands through exceptional customer experiences, Havas' Shulman discusses strategies for balancing soaring consumer expectations with personalised and meaningful interactions in a fiercely competitive market.
Spikes Asia announces Innovation Spikes 2024 shortlist
This year's shortlist includes 11 entrants from six countries including India, Japan, Australia, Singapore and South Korea.
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You belong with me: Gen Z leads the Swiftie surge in Singapore's love story with the pop icon
As Taylor Swift gears up to spend the next 12 days in the Lion City, YouGov's new findings reveal that it's Gen Z, not millennials, who are truly in their Swiftie eras on all-things TayTay in 2024.
Women to Watch Greater China 2024: Mo Chen, TBWA
TBWA's executive creative director injects a dose of diversity into the Chinese advertising landscape.
Emami at 50: A tale of two Radhey Shyams, their families and one successful business
Campaign India has a freewheeling conversation with Emami Group India's directors and second-generation scions, on the secrets and trials of running a business with three generations from two different families, becoming a leading FMCG brand, pioneering in-film advertising and more.
Revitalising brand engagement: The power of curated advertising in China
Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.
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