Elisa Harca
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Feb 19, 2024
Revitalising brand engagement: The power of curated ...
Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.
Jan 16, 2019
Navigating luxury in China: advice from the front line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.
Jan 12, 2016
Why Chinese retail marketers are creating native apps
While WeChat's unique capabilities make it a powerful marketing tool, many brands are realising the importance of owning their own space on consumer devices, writes Red Ant's Elisa Harca.
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