David Blecken
Apr 10, 2017

Twitter hopes to win over 30-somethings in Japan

After nearly 10 years and considerable success in Japan, Twitter has decided it’s time to launch its first branding campaign for the market. Why?

Nick Watanabe

Twitter has been active in Japan since 2008. While critics were initially sceptical of its chances, it has seen Japan grow to be its second biggest market outside the US in revenue terms. Last August, Twitter reported that its Japanese operation had overtaken the UK, generating 10 percent of global revenue in the second quarter. Sales totaled US$61.2 million.

As user growth flattens out in a number of markets, Twitter claims Japan is...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Audible voiceover causes (and solves) problems in Singtel iPhone campaign
Premium
21 hours ago

Audible voiceover causes (and solves) problems in ...

A clever plot device and some fun performances make this trio of ads by BBH Singapore enjoyable.

Premium
Selling Seoul: A lesson in destination marketing
Premium
21 hours ago

Selling Seoul: A lesson in destination marketing

South Korea’s capital is shaking off its geopolitical curse to win business ahead of the PyeongChang Winter Games.

Premium
Publicis One tries to give staff an incentive to work less
Premium
22 hours ago

Publicis One tries to give staff an incentive to ...

In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.

Premium
How deep is your (data) love?
Premium
22 hours ago

How deep is your (data) love?

The majority of agencies are working with only the information that their clients provide or in combination with external third-party data. How efficient is this?