Marketing News
Byravee Iyer
Sep 18, 2012

Tina Manikas' tips on shopper marketing

SINGAPORE - The combined sales of the top four retailers in the world total three times more than the combined sales of the top five manufacturers, Tina Manikas, global retail and promotions officer for Draftfcb, said in a Spikes Asia presentation focused on the importance of the point of purchase.

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