Tetsuya Honda
Jan 17, 2017

Three areas to watch in Japan's PR space

This year, Japan can look forward to progress in understanding social insights, new approaches to journalism, and the start of full-fledged preparations for the 2020 Olympics, says BlueCurrent's Tetsuya Honda.

Tetsuya Honda

I see three key trends emerging from a marketing and communications perspective in 2017. Firstly, there will probably be new approaches to capturing social insights. Donald Trump's victory in the U.S. presidential election fueled doubts about the accuracy of public opinion polls, with the Clinton camp and leading media outlets failing to grasp what white working class people were really thinking. Marketing surveys based on social perspectives are similarly problematic. In Japan, for example, we are seeing...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
The Economist plans push for Australian readers
Premium
2 days ago

The Economist plans push for Australian readers

CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.

Premium
Ogilvy India leader steps into harassment controversy
Premium
2 days ago

Ogilvy India leader steps into harassment controversy

The agency's managing partner drew rebuke and has since apologised for commenting that pinching and grabbing are "part of growing up".

Premium
M&C Saatchi creative chief sparks diversity debate
Premium
2 days ago

M&C Saatchi creative chief sparks diversity debate

A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

Premium
Passivity and pace problematic for Japanese communicators abroad
Premium
2 days ago

Passivity and pace problematic for Japanese ...

Japanese corporations are getting better at dealing with crises, but slow decision-making and a lack of proactivity still leave them exposed in complex markets like the US.