Oliver McAteer
May 6, 2020

Orange joins virtual chat completely naked in weirdly relatable Captain Morgan ad

Anomaly helped create a series of fun online meetings between the spirit and cocktail ingredients.

Orange joins virtual chat completely naked in weirdly relatable Captain Morgan ad

Fruit has never been more relatable. 

Feast your peepers on all these cocktail ingredients and their chief spirit, Captain Morgan, making complete asses out of themselves on virtual chats just like we’re all doing every single day in isolation.

The Diageo brand teamed up with Anomaly to create a series of fun video spots aimed at encouraging us to embrace the stupidity and call our friends.

"Make the most of what you got!" said Seth Jacobs, group creative director at Anomaly. "Captain Morgan and his friends aren't letting the quarantine stop them from hanging out. And sometimes they really do hang out. 

"These ingredients are just a group of friends doing what friends do: joking their way through their time away from one another. So Captain Morgan is just reminding you to call your crew and stay in touch."

Jacobs’ is referring to an orange accidentally joins one meeting in the buff. Only the true heroes among us have done this.

Christina Choi, SVP at Diageo for rum, tequila and gin, said: "Captain Morgan has always stood for the crew having more fun together. So even though our trusty ingredients can't get together as they used to, it doesn't mean they can't still have fun.

"They're adapting like we all are. Because that's what a crew is all about. Friends no matter what. So Captain Morgan wants to remind us all to make sure we're still connecting with those that matter most to us, no matter the circumstances."

Source:
Campaign US

Related Articles

Just Published

17 minutes ago

Snapchat brings AI-powered augmented reality tools ...

New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.

7 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

9 hours ago

Baidu PR head apologises after backlash sparked by ...

In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.

9 hours ago

Agency Report Card 2023: Carat

With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.