Entitled ‘Run like me’, the project features Joseph Tame, (pictured), a self-styled ‘social-mobile tech creator’ residing in Tokyo. Tame is known for producing artistic images through the use of his GPS tracker, which he calls ‘the Art of Running’.
For Nike, Tame has pledged to run 100 metres in Tokyo for every ‘like’ he receives via ‘Run like me’ on the Nike Running Japan Facebook page. He will use Nike Lunarglide +4 running shoes to complete the challenge, which will end on 29 July.
To mark the launch of the campaign, Tame ran a distance of around 80 kilometres in the space of nine hours to draw the outlines of the four major islands of Japan through his GPS data.
The concept of the campaign was developed by Wieden + Kennedy in conjunction with Root Communication, which assisted in the development of the Facebook page, and Soket, which helped produce the supporting films.
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