nike
Brands can learn a lot from Nike’s reimagined St George’s Cross
The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.
Campaign Chemistry: AKQA founder and CEO Ajaz Ahmed
Ahmed talks about 30 years at AKQA and how the agency stays ahead of the curve.
Will 2024 in China be much the same as 2023?
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
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Farewell and take it easy, Tiger
BBD Perfect Storm's Seb Hill pens a poignant poem about the end of Tiger Woods' relationship with Nike.
Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements
Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.
Why a tagline won’t ‘just do it’
Sporting goods brands need to define what they want to stand for and why.
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