David Guerrero
Jul 11, 2016

New president proves the power of social in the Philippines

David Guerrero explains the Du30 phenomenon.

New president proves the power of social in the Philippines

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

Read the full article: How social media won the presidency in the Philippines

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

The changing face of political ad campaigns in India

3 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Move and win roundup: Week of May 6, 2024

6 Move and win roundup: Week of May 6, 2024

Baidu PR head departs company following controversial videos

7 Baidu PR head departs company following controversial videos

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Is there a place for 'fake OOH' ads in the industry?

9 Is there a place for 'fake OOH' ads in the industry?

Why international airlines want a piece of Air India’s chatbot technology

10 Why international airlines want a piece of Air India’s chatbot technology

Related Articles

Asia's Top 1000 Brands 2021
Jul 19, 2021
Staff Reporters

Asia's Top 1000 Brands 2021

Leaps and dives: The biggest brand moves in Asia's Top 1000 Brands
Jul 19, 2021
Matthew Miller

Leaps and dives: The biggest brand moves in Asia's ...

Asia's Top 1000 Brands: Compare by category in every APAC market
The Information
Jul 15, 2020
Staff Reporters

Asia's Top 1000 Brands: Compare by category in ...

Asia's Top 1000 Brands 2017: Coming soon
May 19, 2017
Staff Reporters

Asia's Top 1000 Brands 2017: Coming soon

Just Published

Publicis Groupe appoints chief impact officer to steer global ESG commitments
16 minutes ago
Ben Bold

Publicis Groupe appoints chief impact officer to ...

Nannette LaFond-Dufour will report to global boss Arthur Sadoun.

Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half
25 minutes ago
Ben Bold

Dentsu reports 3.7% fall in Q1 organic revenue but ...

Organic revenue was up 2.4% in Japan.

Agency Report Cards 2023: We grade 31 APAC networks
2 hours ago
Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Campaign360 2024: Session highlights
15 hours ago
Staff Reporters

Campaign360 2024: Session highlights

Catch the highlights from the two-day event (May 14-15) on all things disruption, AI, creativity, and more.