Benjamin Li
Nov 11, 2010

Miele kicks off a ‘Cool index contest’ to redefine cool

South China Morning Post (SCMP)'s advertising and marketing services division is kicking off a ‘Cool index contest’ for premium German domestic appliance brand Miele today. The objective of this campaign is to create awareness of Miele’s new Cooling Range.

Miele partners with SCMP to promote its new product range.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 day ago

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

1 day ago

Bosch partners with Amnet and Samsung for weather-ac...

The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.

1 day ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

1 day ago

Queer Ad Folk: Good allies must call out the ...

Deborah Whitfield, head of production and executive producer, Factory Studios, shares her experience.