Ewan Larkin
Feb 23, 2023

Is Twitter's revised two-factor authentication policy a dealbreaker?

CEO Elon Musk’s latest decision has set the social media platform ablaze again.

Is Twitter's revised two-factor authentication policy a dealbreaker?

Stop us if you’ve heard this before: new Twitter owner Elon Musk has made a controversial move that has people considering abandoning the platform. 

Move over, colored check marks, because Musk is now going after one of the most common security measures: text message two-factor authentication (2FA). 

The policy, designed to prevent hacks, is being put behind a paywall. Users must pay $8 per month for Twitter Blue to access the feature, or else their text message 2FA will be disabled on March 20. 

It’s fair to say the feedback hasn’t been entirely positive. Just ask Twitter users themselves. 

As freelance journalist Erin Biba noted, there are other ways of using SMS 2FA, most notably through third-party apps such as Google Authenticator and Twilio’s Authy. 

Even still, Musk’s recent decision further demonstrates his push towards Twitter Blue, marketing specific features only to those willing to cough up the funds. 

Where do you stand on Twitter’s update to its two-factor authentication policy? Are you joining Blue as a result? 

 

Source:
PRWeek

Tags

Related Articles

Just Published

2 days ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

2 days ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

2 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

2 days ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.