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Sep 26, 2023
As writers’ strike draws to a close, ad industry ...
Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a permanent shift.
Mar 19, 2023
Marketers expected to scrutinize partner contracts ...
Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.
Jan 13, 2023
McCormick appoints Dentsu X as global media agency
Dentsu X already handled the account in Australia, Canada, China and the U.S.
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