Intel | Intel Future Daily | Taiwan

The project's microsite - Intel Future Daily - reinforces the global Sponsor for Tomorrow project and will run until October. “Research indicates that more and more local consumers care less about the difference between CPU brands when making purchase decision for PCs and other consumer electronic devices,” said Gary Chi, executive VP of McCann Erickson Group Taiwan.

The campaign features a series of comical episodes designed to educate and demonstrate the Intel’s relevance to everyday life. The Future Daily component of the campaign acts as an e-newspaper for user-generated content. Registered users can produce their own news content revolving around topics such as entertainment, technology, lifestyle and more. Intel will award points to users for every new piece created and offer the chance to win Intel products.

Chi said the campaign would help Intel “stand out further and deepen its leadership image among its target audience” in a category that focused on co-branding and press promotion.








Credits:
Project Intel Future Daily
Client Intel Microelectronics Asia Ltd. Taiwan Branch
Creative agency McCann Erickson, Taiwan
Executive creative director Jerry Kan
Creative director Vincent Kao
Art director Ken Wu
Copywriter Alan Liu
Agency producers Ian Ma, Jack Chueh
Media agency OMD
Production company MRM Taiwan, Albert Lan
Exposure Online