SYDNEY - Rob Pyne will be joining media communications agency Initiative as chief strategy officer from News Digital Media, where he is currently heading client media strategy. He will start work at Initiative Sydney on 23 April.
Pyne is newly appointed CEO Andrew Livingston's first hire.
Before News Digital Media, Pyne was national strategy driector at OMD Sydney where he joined with seven years experience at UM in China and Australia.
Pyne commented that he was excited to be joining the agency as Livingston had "ambitious plans". " With Andrew recently arrived, there are ambitious plans for how the agency works with and leads clients and I hope to play a major role in those developments.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
