Emily Tan
Apr 5, 2012

Initiative Australia appoints new head of strategy

SYDNEY - Rob Pyne will be joining media communications agency Initiative as chief strategy officer from News Digital Media, where he is currently heading client media strategy. He will start work at Initiative Sydney on 23 April.

Rob Pyne
Rob Pyne

Pyne is newly appointed CEO Andrew Livingston's first hire.

Before News Digital Media, Pyne was national strategy driector at OMD Sydney where he joined with seven years experience at UM in China and Australia. 

Pyne commented that he was excited to be joining the agency as Livingston had "ambitious plans". " With Andrew recently arrived, there are ambitious plans for how the agency works with and leads clients and I hope to play a major role in those developments.”

 

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