Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 25, 2014
If technology is your canvas, what will you create?
SPIKES ASIA - Marketing is about solving problems and for Indy Saha, the director of creative strategy for Google Creative Lab, the main problem he has to solve is how to build awareness for new technologies. His presentation late Wednesday was a series of briefs aimed at using technology as a creative raw material.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
16 hours ago
Google is fully embracing its AI era
Mar 30, 2024
Google redefines ‘top ads’
Just Published
15 hours ago
‘Creators are the new Hollywood,’ declares YouTube ...
Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
15 hours ago
Whisper unveils new phase of #KeepGirlsInSchool to ...
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
.png&h=268&w=401&q=100&v=20170226&c=1)
16 hours ago
IAS launches 'Election Lab' to help marketers ...
With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
16 hours ago
Google is fully embracing its AI era
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.