Jenny Chan 陳詠欣
Dec 16, 2015

Grey Group's TH Peng elevated to global role

HONG KONG / SINGAPORE - Effective 1 January, TH Peng (彭德湘), Grey's Greater China chairman and CEO, will be moving to a newly-created global role as executive director of Grey Group, reporting to Jim Heekin, chairman and CEO.

TH Peng
TH Peng

Peng will remain based in Hong Kong.

Under Peng’s stewardship, Grey’s China operation grew "substantially in size" in the years 2012 to 2015, with revenue almost tripling, according to the agency. He was also responsible for introducing digital offerings for all key accounts in Greater China.

Until a suitable replacement is identified, Nirvik Singh, current Asia-Pacific chairman and CEO for Grey Group will be overseeing the Greater China operations.

“TH Peng’s role has been instrumental in preparing Grey Group Greater China for the challenges of the future,” said Heekin.

Peng joined Grey in March 2012 after serving McCann Greater China since 2001.

 


 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Uber buys out Foodpanda in Taiwan for $950 million

Delivery Hero, the parent company of Foodpanda, has been actively seeking to offload some of its regional assets to enhance its profitability.

3 hours ago

Campaign360 2024: Session highlights

Catch the highlights from the two-day event (May 14-15) on all things disruption, AI, creativity, and more.

4 hours ago

‘The advertising industry has been complicit in ...

Campaign360: Keynote speaker Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.

5 hours ago

Agency Report Card 2023: Dentsu X

Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.