Marketing News The Work
Staff Reporters
Sep 9, 2009

CASE STUDY: Changing attitudes towards Aids among migrant workers

A Chinese anti-aids campaign raised awareness among workers and reduced discrimination against sufferers.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

APAC Power List 2024: The power players shaping the region's brand landscape

1 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head apologises after backlash sparked by controversial videos

2 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

3 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

Apple's 'Crush' ad elicits backlash from marketing and PR pros

4 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Baidu PR head departs company following controversial videos

5 Baidu PR head departs company following controversial videos

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

6 Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

Why international airlines want a piece of Air India’s chatbot technology

7 Why international airlines want a piece of Air India’s chatbot technology

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

McDonald’s removes smile from Happy Meal boxes to spotlight mental health

9 McDonald’s removes smile from Happy Meal boxes to spotlight mental health

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

McCann Worldgroup China MD exits
Apr 25, 2024
Staff Reporters

McCann Worldgroup China MD exits

L’Oreal Thailand launches new 3D campaign with McCann Worldgroup
Mar 25, 2024
Staff Reporters

L’Oreal Thailand launches new 3D campaign with ...

Agency Report Card 2023: McCann Worldgroup
The Information
Mar 28, 2024
Staff Reporters

Agency Report Card 2023: McCann Worldgroup

40 Under 40 2023: Shu Wu, McCann Worldgroup
Apr 16, 2024
Staff Reporters

40 Under 40 2023: Shu Wu, McCann Worldgroup

Just Published

The C-suite tangle: Why CMOs need to speak a new language to win over critics
4 hours ago
Nishtha Asthana

The C-suite tangle: Why CMOs need to speak a new ...

CAMPAIGN 360: Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be the executive pulse of the organisation.

Agency Report Card 2023: Havas Media
The Information
4 hours ago
Staff Reporters

Agency Report Card 2023: Havas Media

From selloff rumours to the Shell backlash, 2023 was not a quiet year for Havas Media.

LVMH expands partnership with Alibaba as 618 sales soar
4 hours ago
Staff Reporters

LVMH expands partnership with Alibaba as 618 sales soar

Luxury brands such as Prada and Valentino make a strong showing on Alibaba at this year's 618 sales.

How brands are going for gold at the Paris Olympics
4 hours ago
Matthew Keegan

How brands are going for gold at the Paris Olympics

Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.