Colenso BBDO Auckland and Y&R New Zealand find themselves in the rarified realm of the world's top agencies in the just-released Gunn Report for 2016.
The Gunn Report indexes the overall performance of the advertising industry based on the results of 45 global, regional and national award competitions.
Colenso BBDO placed second and Y&R in a tie for third among 2016's most-awarded agencies.
Y&R's 'McWhopper' and Colenso's 'Brewtroleum' took first and third places, respectively, in the list of most-awarded campaigns across all media; won second and third places, respectively, in the print/OOH category; and took first and second (tied), respectively, in the "All Gunns Blazing" category. The McWhopper campaign also placed at the top of the digital category.
The Gunn Report has provided the top five winners in each category (and the top 10 in one category) to Campaign (see tables below). To view The Gunn Report in full, subscribe to www.gunnreport.com.
The only other made-in-ANZ (or APAC) campaigns noted in the rankings shared with Campaign are Colenso BBDO's 'Pedigree found' at fifth in the digital category and Clemenger BBDO's 'The Boys' at eighth in the list of most-awarded campaigns across all media.
The strong year for New Zealand did not quite get the country into the top of the most-awarded countries list, where the top four—US, UK, Australia, Brazil—remained unchanged.
Leo Burnett Australia landed at position nine on the list of most-awarded agencies.
| MOST-AWARDED AGENCIES | ||
| Rank | Agency | Rank last year |
| 1 | adam&eveDDB (London) | 2= |
| 2 | Colenso BBDO (Auckland) | 33= |
| 3= | AlmapBBDO (Sao Paulo) | 2= |
| Y&R New Zealand (Auckland) | - | |
| 5 | Forsman & Bodenfors (Gothenburg) | 25= |
| MOST-AWARDED CAMPAIGNS ACROSS ALL GUNN REPORT MEDIA | ||
| Rank | Client and title | Agency |
| 1 |
Burger King 'McWhopper' |
Y&R New Zealand (Auckland) |
| 2 |
Microsoft Xbox 'Tomb Raider Survival Billboard' |
McCann (London) |
| 3 |
DB Export 'Brewtroleum' |
Colenso BBDO (Auckland) |
| 4 |
Loterias Y Apuestos Del Estado 'Justino - Night Shift' |
Leo Burnett (Madrid) |
| 5 |
REI 'OptOutside |
Venables Bell & Partners (San Francisco) |
| 6 |
ING 'The Next Rembrandt' |
J. Walter Thompson (Amsterdam) |
| 7 |
Lockheed Martin 'Field Trip To Mars' |
McCann (New York) |
| 8= |
Bonds Underwear 'The Boys' |
Clemenger BBDO (Melbourne) |
|
John Lewis 'The Man On The Moon' |
adam&eveDDB (London) |
|
|
Swedish Tourist Association 'The Swedish Number' |
Ingo (Stockholm) |
|
| MOST-AWARDED COMMERCIALS | |||||
| Rank | Client and title | Agency | |||
| 1 |
LOTERIAS Y APUESTAS DEL ESTADO "Justino - Night Shift" |
Leo Burnett (Madrid) |
|||
| 2 |
CURRYS PC WORLD "Spare The Act - Laptop" |
AMV BBDO (London) | |||
| 3= |
HARVEY NICHOLS LOYALTY APP "Shoplifters" |
adam&eveDDB (London) | |||
|
JOHN LEWIS HOME INSURANCE "Tiny Dancer" |
adam&eveDDB (London) | ||||
|
VOLVO TRUCKS "Look Who's Driving Feat. 4-yr-old Sophie" |
Forsman & Bodenfors (Gothenburg) | ||||
| MOST-AWARDED PRINT/OUT OF HOME ADS & CAMPAIGNS | ||
| Rank | Client and title | Agency |
| 1 |
MICROSOFT XBOX "Tomb Raider Survival Billboard" |
McCann (London) |
| 2 |
BURGER KING / PEACE ONE DAY "McWhopper" |
Y&R New Zealand (Auckland) |
| 3 |
DB EXPORT "Brewtroleum" |
Colenso BBDO (Auckland) |
| 4 |
BUENOS AIRES PUBLIC BIKE SYSTEM "Never Stop Riding" campaign |
The Community (Miami) |
| 5 |
IKEA "It's That Affordable" campaign |
Memac Ogilvy (Dubai) |
| MOST-AWARDED DIGITAL | ||
| Rank | Client and title | Agency |
| 1 |
BURGER KING / PEACE ONE DAY "McWhopper" |
Y&R New Zealand (Auckland) |
| 2 |
ING "The Next Rembrandt" |
J. Walter Thompson (Amsterdam) |
| 3 |
LOCKHEED MARTIN "Field Trip To Mars" |
McCann (New York) |
| 4 |
DEUTSCHE TELEKOM "Sea Hero Quest" |
Saatchi & Saatchi (London) |
| 5 |
PEDIGREE "Pedigree Found" |
Colenso BBDO (Auckland) |
| ALL GUNNS BLAZING | ||
| Rank | Client and title | Agency |
| 1 |
BURGER KING / PEACE ONE DAY "McWhopper" |
Y&R New Zealand (Auckland) |
| 2= |
DB EXPORT "Brewtroleum" |
Colenso BBDO (Auckland) |
|
REI "#OptOutside" |
Venables Bell & Partners (San Fran) |
|
| 4 |
SWEDISH TOURIST ASSOCIATION "The Swedish Number" |
Ingo (Stockholm) |
| 5 |
MICROSOFT XBOX "Tomb Raider Survival Billboard" |
McCann (London) |
| MOST-AWARDED COUNTRIES | ||
| Rank | Country | Rank last year |
| 1 | USA | 1 |
| 2 | UK | 2 |
| 3 | AUSTRALIA | 3 |
| 4 | BRAZIL | 4 |
| 5 | ARGENTINA | 8 |
| MOST-AWARDED AGENCY NETWORKS | ||
| Rank | Network | Rank last year |
| 1 | BBDO | 1 |
| 2 | McCann | 5 |
| 3 | Leo Burnett | 2 |
| 4 | Ogilvy & Mather | 4 |
| 5 | DDB | 3 |
| MOST-AWARDED ADVERTISERS | ||
| Rank | Advertiser | Rank last year |
| 1 | Samsung | 2 |
| 2 | Burger King | - |
| 3 | Volkswagen | 1 |
| 4 | Microsoft | - |
| 5 | Volvo | - |
| MOST AWARDED PRODUCTION COMPANIES | ||
| Rank | Company | Rank last year |
| 1 | O Positive Films (New York, Santa Monica) | 5 |
| 2 | Landia (Buenos Aires, Los Angeles, Madrid) | 6 |
| 3 | Blink Productions (London) | 3 |
| 4 | Biscuit Filmworks (Los Angeles, London) | 8= |
| 5 | Finch (Sydney, Melbourne) | 22= |
| MOST-AWARDED DIRECTORS | ||
| Rank | Director | Rank last year |
| 1 | David Shane (UK) (18=) | 18 |
| 2= | againstallodds (UK) | - |
| Steve Rogers (USA, France, Australia) | - | |
| 4= | Dougal Wilson (UK) | 1 |
| Kim Gehrig (UK, Australia) | - | |
| Lance Acord (USA) | - | |
| Milton Kremer (Argentina) | - | |
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