Asia-Pacific YouTube Ads Leaderboard: September 2018

Note: To showcase the diversity of creative ads across the region, the Asia-Pacific YouTube Ads Leaderboard, provided by Google, will from this month forward show the top ad in each of 12 Asia-Pacific markets.

Commerce retailers like Shopee and Lazada performed well by creating a shopping moment around September 9, ahead of the peak end-of-year shopping season. Meanwhile, Shopee demonstrated its own spin of the catchy “baby shark” tune, and localised this for the Philippines and Indonesia.

Apple, Ikea, Kit Kat, Suntory, Samsung, Celcom Axiata, Line, and CPG also appear in this month's list. 

AUSTRALIA / NEW ZEALAND
Apple Australia. iPhone XS — Everything to Know in :54 — Apple

HONG KONG
IKEA Hong Kong. 給家人更好的 : 媽媽篇｜IKEA Hong Kong

INDIA
KIT KAT. KIT KAT | #BreakHaiBantaHai

INDONESIA
Shopee Indonesia. Shopee TVC: Belanja di Shopee Pasti Hepi (30 sec.)

JAPAN
サントリー公式チャンネル （SUNTORY). ボス『関ヶ原』篇 30秒 タモリ 野村萬斎 タカアンドトシ トミー・リー・ジョーンズ サントリー CM

KOREA
Samsung Electronics. EP.1 "엄마, 고래는 어디 있어?" 고래먼지 (Ambergris)

MALAYSIA
Celcom Axiata. Adik-Beradik | Hari Kebangsaan 2018 Short Film by Celcom

PHILIPPINES
Shopee Philippines. Shopee 9.9 Super Shopping Day #ShopeeDancePH #PinkFongBabyShark

SINGAPORE
Lazada Singapore. Lazada 9.9 Sale | All You Ever Wanted

TAIWAN
LINE Taiwan. 【LINE Pay 一卡通帳戶】形象概念影片

THAILAND
CPG Official Channel. กตัญญู...คุณค่าของคนวัดกันที่อะไร?

VIETNAM
Vinamilk. Xuân Bắc đau đầu vì Bi béo thua kém bạn bè - Chuyện Nhà Bờm | Đại tiệc ADM Gold Chuối