Jul 5, 2018

APAC consumers lead world in abandoning online shopping carts

TOP OF THE CHARTS: An SAP study shows APAC consumers are leaving the most money on the table, or in the digital cart.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

APAC consumers lead world in abandoning online shopping carts

The issue of abandoned online shopping carts is nowhere as pronounced as in Asia-Pacific, according to SAP's Consumer Propensity Study 2018.

Having surveyed more than 20,000 online shoppers worldwide, APAC consumers came out on top as those who discard their online carts the most, at 52%, ahead of the Americas (46%) and Europe (43%). The eight APAC markets in the study are Australia, China, Hong Kong, India, Japan, South Korea. Singapore and Thailand.

See more Top of the Charts

Digging deeper into the findings, almost half of APAC shoppers use their carts purely for price comparison, and they favour brands that offer a personalised experience. Peruse the infographics below for more insights.

Source:

Campaign Asia

Just Published

Is there a place for 'fake OOH' ads in the industry?

2 hours ago

Matthew Keegan

Is there a place for 'fake OOH' ads in the industry?

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

Beyoncé's country pivot and lessons in fearless marketing

3 hours ago

Max Reed

Beyoncé's country pivot and lessons in fearless ...

In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.