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CAMPAIGN TV: Marriott International's socially-focused media strategy
ASIA-PACIFIC - Craig Smith, chief operating officer across Asia-Pacific for Marriott International, says the hotel group puts a lot of resources into ensuring its campaigns are targeted and effective.
Perodua's CNY campaign uses QR codes to bridge ...
KUALA LUMPUR - Perodua has launched an integrated campaign for this Chinese New Year, entitled ‘Uncle Fortune's Lucky ...
Top 10 Lunar New Year ads
Kung Hei Fat Choi. Here is our selection of the best ads to welcome in the Year of the Dragon. First up is Petronas' 'Coming ...
Innocean introduces Australians to Kia Cerato's 'extras'
SYDNEY - To launch the new Kia Cerato Hatch, Innocean Australia has recruited a quirky bunch of actors to personify its range ...
Top 10 most-watched ads of 2011
GLOBAL - Here are the top 10 video ads that made it into the viral hall of fame in 2011, starting with Volkswagen's 'The ...
VIDEO: Media agencies may split: PHD's Mark Holden
ASIA-PACIFIC - In a wide-ranging interview, global strategy director for PHD Mark Holden offers his thoughts on the media ...
VIDEO: Euro RSCG's Naomi Troni on creative business ideas
EURO RSCG's global chief marketing officer Naomi Troni recently talked to Campaign about creative business ideas, and ten key ...
VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou
SINGAPORE - Rose Tsou, managing director, says Yahoo Asia-Pacific is planning a number of new initiatives in line with its ...
Top 10 Christmas Ads
In celebration of the silly season, Campaign takes a look at Christmas ads from around the world that have stood out this year.
VIDEO: Mauricio Sabogal on why Mediabrands’ cluster ...
SINGAPORE – President of world markets at Mediabrands, UM and Initiative Mauricio Sabogal, tells Campaign that the ...
POLLS
Which region will be commanding the most attention from your agency this year?




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Southeast Asia
  42%
 
Greater China
  36%
 
Japan and/or Korea
  13%
 
South Asia
  2%
 
Australasia
  8%
TOTAL VOTES: 53

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