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Korea's coffee industry is experiencing rapid growth, and Dunkin Donuts wanted to take the lead as the go-to brand for coffee. The brand asked Cheil Worldwide to come up with a method that was new and would have everyone saying the Dunkin' name.
Facebook launches first campaign for Japan
Great talent, not enough cross-pollination: Mark Heap
Newgate opens Beijing office, names Greater China advisors
Brands still failing at value exchange: Edelman
MEC Hong Kong wins Regal Hotels' Greater China SEM duties
The Marketing Society Southeast Asia announces tennis legend Martina Navratilova to speak at exclusive event
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