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Korea's coffee industry is experiencing rapid growth, and Dunkin Donuts wanted to take the lead as the go-to brand for coffee. The brand asked Cheil Worldwide to come up with a method that was new and would have everyone saying the Dunkin' name.
Blue Hive appoints no-nonsense CD for ASEAN
John Sintras leaves SMG Australia after 30 years
Exclusive survey: Brands want more from KOLs in China
A piano made of barbed-wire from inter-Korean border
Social media: Bigger for business
Asus appoints Mirum on PC business
Customise your own news feed
China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.
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