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Korea's coffee industry is experiencing rapid growth, and Dunkin Donuts wanted to take the lead as the go-to brand for coffee. The brand asked Cheil Worldwide to come up with a method that was new and would have everyone saying the Dunkin' name.
Wrapup: 9 things you need to know this week
2014 Agency of the Year winners: Japan and Korea
Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything
The 11.11 Debrief: Key retail trends driving 2015
Why China's online visuals look so messy
"Cheerful" products prop up Japanese in uncertain times: Dentsu
Isobar and Coke win top Agency-Marketer Partnership Award
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