yahoo
“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
Women to Watch 2023: Grace Huang, Yahoo
With over 20 years of successful experience, Grace Huang has firmly established herself as a luminary in brand communications, product marketing, client engagement, and across e-commerce initiatives.
Fortune favours the bold
For almost three decades, Yahoo been evolving for the needs of the day. At the recent Yahoo Newfront event, the Yahoo Advertising team unveiled its bold, forward-focused strategy to help its partners, agencies, and brands drive growth.
2024 game plan: Balancing budgets and careful forays into artificial intelligence
As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.
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SSPs navigate turmoil after MediaMath’s collapse
Debts owed to SSPs by MediaMath are substantial. While some have demanded clawbacks, others are taking a different approach. Campaign investigates.
Back to take-off: Harnessing digital-first solutions amid the travel revival
After staying grounded indoors, people are ready and raring to take off to their next travel destination. Here’s how brands can tap into consumers’ renewed wanderlust with digital-first solutions.
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