The Asia’s Top 1000 Brands study is based on a survey conducted by Campaign Asia-Pacific and global information and insights provider Nielsen. The survey was conducted online in 12 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam. A total of 400 respondents were surveyed in each market, bar India and China where 800 and 1,200 respondents were surveyed respectively. Quotas were based on age, gender and monthly household income to be representative of the population.
Brands are ranked according to the responses to the two questions:
“When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”
“Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?” Nielsen covered 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.