Analysis
Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
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Beyoncé's country pivot and lessons in fearless marketing
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
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Bumble launches global campaign and revamps visual identity
The campaign and brand refresh was created in-house.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.
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Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
M&A rumour mill is buzzing as Publicis pulls ahead of agency pack
Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
40 Under 40 2023: Zane Furtado, Acquire
From vision to execution, Zane Furtado's leadership is propelling Acquire to new heights and sustainable practices.
Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI
Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.
A forced TikTok sale has agencies wary of an X repeat
Agencies fear the wrong owner could push users off the platform.
40 Under 40 2023: Tra My Nguyen, Ogilvy
With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
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Creative Minds: Why Eunice Hee looks up to Lee Kuan Yew's ethos
Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.
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What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
Scope3: A third of web domains feature ‘problematic’ ad placements
EXCLUSIVE: Ad spend wastage goes beyond made-for-advertising websites, finds digital emissions startup.
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APAC is a market of inspiration: OMD's George Manas
In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.
Brave, hungry, scrappy hustlers—why it's time to be more Kiwi
Canada's population, economy and ad industry is nearly eight times bigger than New Zealand's. So why are the Kiwis winning double the number of Cannes Lions (relative to their size) than Canada?
40 Under 40 2023: Tommy Tan, Publicis Media
Tan’s career has been grounded in fundamentals but always open to innovation, contributing to business growth and transformation for his whole team.
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