Expertise
Bridgestone uses tyres and spatial AI to literally drive new art
INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.
Is there a place for 'fake OOH' ads in the industry?
There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?
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Beyoncé's country pivot and lessons in fearless marketing
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
Creative Minds: Jasper Cajilig's doing it for the plot
Drawing creative inspiration from childhood memories of blossoming garden flowers to channeling main character energy in a bullet train music video, Jasper Cajilig of the Gigil Advertising Group truly embodies a life lived artfully.
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Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.
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How Porsche zeroes in on smaller details to improve customer experience
As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer IDs, focusing on language and personalisation to elevate satisfaction to excitement.
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News publishers call out stringent brand safety policies at IAB NewFronts
Publishers sounded the alarm for advertisers to support news by reviewing blunt keyword blocking during a critical time for democracy.
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
Yahoo retrenches journalists, social media staff in Singapore
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.
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Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
NewFronts 2024: Google shows advertisers a cookieless world, talks CTV, AI and first-party data
A partnership with the IAB Tech Lab will make it easier for advertisers to reconcile their first-party data with media giants.
Infillion relaunches MediaMath
The ad tech company has recruited back several former MediaMath employees and supply-side partners to revitalise the DSP that went bankrupt last year.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
Ogilvy appoints global chief transformation officer
Antonis Kocheilas takes up newly created role.
M&A rumour mill is buzzing as Publicis pulls ahead of agency pack
Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector.
Taking the entrepreneurial route: Lessons from a first-year founder
Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.
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