Expertise
Skinny NZ's 'Phone It In' is most-awarded media campaign in WARC rankings
Meanwhile, Unilever retained its title as the top advertiser, a position it has held for five consecutive years in the WARC Media 100 rankings.
Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review
Shell Energy's creative pitch in Australia will be closely watched by environmental watchdogs to see how the company navigates the evolving landscape of environmental accountability and public perception.
The politics behind the US TikTok ban is not what you think
Ian Whittaker's monthly take is an analysis of the bipartisan politics behind the TikTok ban before the US presidential election and the potential impact on its competitors and relevant stakeholders.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Danielle Jin spoke to Campaign about the opportunities and pain points of Gen AI, and how the technology is shifting relationships with agency partners.
Publicis Sapient augments its digital supply chain practice with new acquisition
Publicis Groupe has acquired Colorado-based consultancy Spinnaker SCA, which will become part of Publicis Sapient.
Listerine and Aveeno owner reviews global creative account
Kenvue was spun off from Johnson & Johnson last year.
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise.
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally.
Ogilvy finds humour in a nation’s quirks for new AAMI spot
AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.
What I learned from one year of EssenceMediacom
On the first anniversary of the merger between Essence and Mediacom, APAC CEO Rupert McPetrie reflects on what this journey has taught him about people, communications, operations, and more.
Former iProspect Melbourne MD launches new media agency
Kookaburra Riot, EMG and Gravity Media, Silk Commerce, Bohemia, AS Watson, BBDO and more, in our weekly collection of people moves and account news.
Asia-Pacific new-biz spotlight: BMW, Perfetti and Chery Jaguar Land Rover among biggest media moves
Creative activity slows down.
Survey reveals Red and Douyin are priority growth channels for Chinese brands
TOP OF THE CHARTS: Totem’s annual research on marketing and media in China forecasts changes in social-media spending following a more cautious economic landscape.
Havas acquires social media agency
The acquisition is the second Havas has announced this year.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them.
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
40 Under 40 2023: Masatoshi Usami, TBWA Hakuhodo
Masatoshi Usami has leveraged his unique creativity to transcend all constraints and challenges, delivering meaningful and impactful campaigns for clients.
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