Advertising
Skinny NZ's 'Phone It In' is most-awarded media campaign in WARC rankings
Meanwhile, Unilever retained its title as the top advertiser, a position it has held for five consecutive years in the WARC Media 100 rankings.
Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review
Shell Energy's creative pitch in Australia will be closely watched by environmental watchdogs to see how the company navigates the evolving landscape of environmental accountability and public perception.
Listerine and Aveeno owner reviews global creative account
Kenvue was spun off from Johnson & Johnson last year.
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise.
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally.
Ogilvy finds humour in a nation’s quirks for new AAMI spot
AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.
Former iProspect Melbourne MD launches new media agency
Kookaburra Riot, EMG and Gravity Media, Silk Commerce, Bohemia, AS Watson, BBDO and more, in our weekly collection of people moves and account news.
Asia-Pacific new-biz spotlight: BMW, Perfetti and Chery Jaguar Land Rover among biggest media moves
Creative activity slows down.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
Both agencies' success demonstrates brighter days are possible for all shops.
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them.
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
40 Under 40 2023: Masatoshi Usami, TBWA Hakuhodo
Masatoshi Usami has leveraged his unique creativity to transcend all constraints and challenges, delivering meaningful and impactful campaigns for clients.
Pringles reviews global creative account
Grey Group has worked with the Kellanova-owned brand for 27 years.
2024 Young Spikes winners announced
Emerging talent competed for gold, silver and bronze Spikes in three categories: Digital, Integrated and PR.
Singtel reappoints OMD as media agency of record
The media review began in September 2023 and participating agencies included Publicis and GroupM.
Samsung's new air conditioner campaign is grandma-approved
Samsung—in partnership with BBDO Bangkok—unleashes a charming 'granfluencer' to promote their latest air conditioner in a bid to show the kids how it's done.
Creative Minds: Malou Ko wants to have dinner with the late Virgil Abloh and Hikaru Utada
The founder of design studio The Cabinet on the wild idea of starting a design agency while still a student, and her dream dinner guests.
Bastion acquires AnalogFolk Australia
AnalogFolk Australia leaders Matt Robinson and Ben Hourahine will join Bastion as MD and CSO of Digital Brand.
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