Zach King makes breakfast for Kellogg's

Wishing to reach a range of age groups, but particularly young people who have "disengaged with breakfast", Kellogg's has partnered with Zach King (@finalcutking), well-known for the clever visual illusions he presents in Vine videos. King does his thing in the three clips presented here, seemingly conjuring a nutritious breakfast out of items including an alarm clock, a pillow and some bubble wrap.  

The campaign will feature a range of different online videos, supported by social, PR activity and in-store collateral. It launches today and will run until October 2016.

Ad Nut is disappointed that none of the breakfasts here features delicious and nutritious nuts.