kelloggs
Why marketers should take risks and embrace experience-based interactions
CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.
Crafting culturally authentic ads that appeal to everyone
When brands speak authentically to a specific population, their ads end up more appealing to the general population than the average ad produced by those same brands.
Imagine an immersive VR experience… in your gut
An activation for Kellogg’s by TBWA’s Eleven takes users into the metaverse. Except that Web3 is in your gut.
New Kellogg's ad serialises Aussies' silly cereal styles
The campaign by J. Walter Thompson Sydney is a reality TV-style take on people's different breakfast habits.
Kellogg's Australia engineers new ad with robot inventor Simone Giertz
J. Walter Thompson Sydney has created two new TVCs and a longform video for Kellogg's featuring the YouTube star.
Sue Mulhall appointed JWT's global business director for Lux
GLOBAL - JWT has appointed Sue Mulhall as global business director for Unilever's Lux skin brand.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
