From the UK: 'Only ordinary by name - Keith Beasley" for John Smith's by Adam & Eve/DDB.
From Ad Nut's colleagues at Campaign UK: John Smith's, the Heineken bitter brand, is kicking off a major new positioning this weekend, its first work since appointing Adam & Eve/DDB last year. The ad campaign will introduce the strapline "Only ordinary by name" and will star seemingly average but actually extraordinary men.
The first spot features a farmer called Keith Beasley whose special gift is...well, you'll see.
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