SHANGHAI - Following a pitch, Bosch China has named Y&R Shanghai as creative agency of record, effective immediately.
It is understood that incumbent TBWA and FCB were also involved in the pitch.
In parallel, Justin Dee has been appointed to the role of senior business director of Y&R Shanghai. Dee will oversee the agency’s Danone Water China portfolio as well.
Dee joins Y&R with over 16 years of experience, the last 10 years in Beijing on automotive brands including BMW and Lexus. Most recently he worked four years on the client side as senior marketing communication manager at BMW.
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