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Mengniu pitches media business

Pitch meetings take place this week, a source close to the matter confirmed to Campaign Asia-Pacific. As we reported in April, 2012, Mengniu re-appointed Optimedia as its online media strategy, planning and buying partner for two of its brands, Guan Yi Yoghurt and YoyiC. The Financial ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.