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Diageo announces ambitious plans for APAC with the launch of innovation hub

The hub is aimed at developing new products and brands that meet quality, flavour and market-specific requirements. Joy Rice, supply chain support director for APAC, said there is a broad and growing market for premium products, limited-edition products and tailored drinking experiences in the ...

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Data & Research

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This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.