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Tiger Beer consolidates digital duties with iris Singapore

The appointment, made in January, expands on Iris’ remit with the Tiger Beer team, beyond the existing sponsorship activation (for Tiger Street Football and Tiger Translate), as well as brand design assignments for the past two years. The pitch was called late last year. Tiger Beer ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.