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Ad expenditures in Japan rise for first time in five years: Dentsu

Denstu’s annual report of advertising expenditures showed spend in Japan totaled around US$63 billion (5,891.3 billion yen) in 2012, buoyed by healthy spending in traditional media. A strong recovery in ad placements pushed spending in the traditional media up by 2.9 per cent to  ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.