Emily Tan
Sep 14, 2012

Napoleon Biggs leaves Fleishman-Hillard for Gravitas

ASIA-PACIFIC - Napoleon Biggs, senior vice-president, head of digital integration for Fleishman-Hillard Asia-Pacific, is stepping down from his role today.

Napoleon Biggs
Napoleon Biggs

Biggs will be signing on with local mobile and digital activation firm Gravitas as chief strategy officer at the start of October. 

In a phone interview, Biggs said that he was parting ways with FH on good terms and has helped the PR agency appoint his replacement. 

Because of a request from the replacement's current employer, Biggs was unable to disclose the individual's name. However he was able to share that the individual is currently employed with a TV operator.

"When i joined FH to build its digital capabilities, I appreciated the chance to work with a multi-national PR network," Biggs said. "I gave myself three years, and those three years have come to a close. It's time to move on."

Biggs chose to join Gravitas because he missed his "entrepreneurial roots" and appreciated the 9-year-old digital agency's nimbleness. "It is my opinion that large agencies are not able to incorporate new technologies and use them for marketing communications fast enough," Biggs said. 

"Gravitas wants to expand and to open up to big multinational clients," he said. "I'm tasked with helping to take it to the next level." 

Prior to FH, Biggs helmed digital agencies Palava Digital and Digital Cortex. He was also co-founder and 'chief guru' of Web Guru Asia. 

 

 

 

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

19 hours ago

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

19 hours ago

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

20 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.