Chow Yun-Fat is Hugo Boss' first Asian celebrity brand ambassador
This marks the first time the brand has used an Asian person, and the first time it has used a celebrity, as a brand ambassador.
Chow is a household name among both Chinese and Western audiences thanks to movies such as Anna and the King, Crouching Tiger, Hidden Dragon and A ...
Articles older than 72 hours are available to subscribers only.
To see the full article,
you need to login or register.
Paid subscribers have no limits.
or call
+852 2122 5243
or email
subscriptions@campaignasia.com
WHY SUBSCRIBE?
- Unlimited access to www.campaignasia.com.
- Full access to the historical archive of over 70,000 articles.
- 12 print & 12 e-magazines a year, plus back issue access
- Daily email news bulletins
- iPad & iPhone subscription access via the apps
- Regular supplements & reports
- Notification of relevant regional events,
- Up to 30% savings when buying the FULL package.