News The Work
Emily Tan
Apr 26, 2012

Case study: Initiative Thailand works with blogger to amp up sales of Neutrogena Ultrasheer

To connect with a consumer base jaded by products that over-promise and under-deliver, Initiative Thailand decided to trust a prominent blogger to review Neutrogena' UltraSheer sunscreen and prove its efficacy.

Blogger One Way Ticket put Neutrogena to the test

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