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Dentsu consolidates ex-Japan operations into new network

The re-organisation will combine all overseas group companies, excluding those in the areas of sports marketing and content development, under a single management team led by Tim Andree (pictured) as president and chief executive. The network will cover 82 operations across 29 countries. Acco...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.