Nickelodeon, which also belongs to the Viacom 18 group that MTV falls under, is already being serviced by the agency. Viacom 18 is a joint venture between Viacom and the Network 18 Group, based in Mumbai.
With the win, Vizeum India will be responsible for MTV's media planning and execution across electronic, print and online media. In addition, the agency will support MTV India's digital and marketing initiatives.
Adity Swamy, channel head of MTV India, pointed out that to catch its target audience, MTV needed to use non-traditional techniques and constantly innovate with new media and platforms.
"The team at Vizeum shares the hunger to experiment and their approach to media planning is very fresh and is driven by a keen sense of consumer understanding," Swamy added.
Meanwhile S. Yesudas, managing director, Indian sub-continent, of Vizeum India, remarked, “We are delighted with this opportunity and will do all that is needed to ensure MTV rocks in the country."
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