Daniel Farey-Jones
Apr 8, 2011

Microsoft appoints global marketer

GLOBAL - Microsoft has appointed Chris Capossela as its new global marketing chief and put him in charge of its consumer channels business.

Microsoft appoints global marketer

In a transitionary period Capossela will work with Mich Mathews, who is due to retire as the senior vice-president of the computer giant's central marketing group this summer, and will report to chief operating officer Kevin Turner.

Microsoft has combined the central marketing group with its consumer channels business, which works with Microsoft's OEM, retail, mobile operator and distribution partners.

Capossela moves across from his current role as senior vice-president of the company's Office division.

He has worked at the company for 20 years and worked in a variety of marketing, technical and field roles.

This article was first published on marketingmagazine.co.uk

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Having the balls to check: How a pregnancy test ...

An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.

5 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

5 hours ago

Carlsberg hires PR agency for major new global brief

Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.

5 hours ago

The Coca-Cola Company announces 5-year AI partnershi...

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.