Omnicom Q2 results reinforce positive growth for global ad business

Holding company Omnicom Group posted strong second-quarter results, reporting a six per cent rise in revenue to US$3.04 billion and a 4.2 per cent improvement in profit to $243.3 million, compared to the same period in 2009. 

The news further reinforces the recent predictions by Zenith Optimedia of global ad expenditure growth as well as WPP's Group M predicting a 3.5 per cent growth in media spend, whilst providing an encouraging sign for the global ad market following nearly two years of recession and stagnation.

Omnicom, parent of major agency players like BBDO, DDB and OMD, continued to broaden its digital options by inking a deal with Google through which it will spend more on display ads with the web giant.